September 2013 - Blog
Love them or hate them…lens flares have been trending non-stop over the last several years. You can find them in every J.J. Abrams movie, car commercial, wedding video, print ad or recent independent film. Lens flares are caused by the scattering of light and the reflection/refraction of light within the various glass elements of the lens. Flares manifest in two ways: visible artifacts of various shapes or a haze across the entire image. Modern lenses have multi-coated glass that remove almost every trace of lens flares…and software/CGI is used to add these analog aberrations back into the image.
I love the visual character of old lenses and have chosen my favorite four low budget lenses that create beautiful and dramatic lens flares. These lenses are inexpensive, readily available and can be mounted on a RED Dragon or a $500 DSLR. Take a look at the striking results possible with a Canon 5Dmkii, these four lenses and the sun…
Every movie has moments of action and intensity. These moments can be physical, emotional, dialog driven or even delivered through camera movement. When Walter White verbally explodes at someone in Breaking Bad, his words are as damaging as a shotgun blast. In the genre of Action Films…commonly used shots include: fights, stunts, car chases or explosions. There are many ways a low budget filmmaker can use editing to enhance and exaggerate these often dangerous and difficult to shoot moments.
Through the magic of film editing…I want to share 3 tips that will help you visually amplify dramatic moments and give them much more impact. Just because you don’t have a big budget doesn’t mean you can’t have convincing and believable effects. Besides…all the big budget films use these 3 tricks as well!
Go Daddy has long been known for it’s sexy commercials with big breasts and racy double-entendres. Their latest commercial has a baker kneading dough, Jean Claude Van Damme and a catch phrase. It is simple, smart, funny and demonstrates that an effective commercial does not need a million dollar budget. This commercial could have shot on an iPhone. I mean that as a compliment to the production. Therein lies the beauty…it’s the writing, set design, editing and planning that makes it so amazing. Ad agency Deutsch has just launched this new spot that redefines Go Daddy.
Go Daddy has gone back to basics and told a funny, visually compelling story that delivers their specific message in the most bare bones way. Every filmmaker and storyteller can learn some lessons from this perfect 30-second spot. I would like to break down the specific elements that make it work so well. As an editor of numerous national commercials and feature films…I want to share with you the secrets of what makes this ad so effective.
An easy way to make your project look more ‘cinematic’ is to overlay film grain, light leaks or other film-specific attributes. They can be used to emulate film stock, create transitions or for experimental and aggressive looks. There are many expensive options you can buy to achieve these looks…but for the low budget filmmaker FREE is a fabulous price!
I’ve compiled assets from 11 companies that graciously offer their HD video files at no cost whatsoever. Even though they are free…they are high quality and when applied properly…create a convincing and authentic effect. Enjoy!