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On 16, Jun 2013 | 4 Comments | In | By vashi

El Pollo Loco – Wet Burrito

I was hired to edit/color/sound design/deliver 5 broadcast spots for El Pollo Loco. The director was John Krueger who has directed and produced dozens of EPL spots to date. Shane Hurlbut was the DP and he brought in the Elite Team with a truckload of Canon 5d, 7d and C300s to blast out this 30 second spot in one day. The Arri Alexa was used to film the food inserts on a different day. This is the Signature Spot for El Pollo Loco’s new campaign.

– Editor/Colorist/Sound Design
John Krueger – Director
Shane Hurlbut – Director of Photography
Matt Macar – Motion Graphics/Titles

Comments

  1. I’m raelly into it, thanks for this great stuff!

  2. Great work. Was all the mograph done in Premiere or did you Dynamic Link to After Effects?

    • vashi

      Hi Kes! Thanks for the support and I’m glad you enjoyed the El Pollo Loco spot. The mograph was done in After Effects using Dynamic Link. I went through several variations with the director before we picked the final style…and it was fast and easy to tweak on the fly and see the updated results instantly. The little motion drift on different layers of the freeze frames made After Effects a necessity. I was really happy with the results! Thanks again for the kind words! If you’re at NAB, come say hi…I’ll be speaking at the Adobe stage monday and tuesday. All the best!

      • Awesome. I will be at NAB and plan on stopping by for your presentation.

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