Star Wars Archives - Blog
I just got home from watching ROGUE ONE: A STAR WARS STORY and am still electrified with the exhilarating experience it provided. In my opinion it is the first STAR WARS film to recapture the spirit and feeling of the original STAR WARS (1977). Even though it is classified as a one-off and stand alone story, it transmitted to me the euphoric feeling and impact of the original film that I saw in the theaters 5 times much to the chagrin of my mother who took me each and every time.
As a film editor, I understand the marketing and have helped in creating the trailers for the 10 feature films I have edited. I have also worked with several trailer houses in Los Angeles that cut the trailers that we all consume in the theaters and online. The specific skillset and mindset that an editor must adopt to live in the world of movie trailer editing is no small task. The notes from the studio, producer, director and countless other people boggles the mind in terms of volume and contradictory requests. The trailer game is an ever-changing pursuit that tries to stay ahead of the intelligent public but must also find new ways to tease, cajole and intrigue. Get the asses into the seats! Show scenes that aren’t in the film. Manipulate dialog and visuals to make a scene more interesting. Shift the order of shots to make it more interesting or compelling. Add music not in the film to hit an emotional beat. Use every trick in the book to make an effective trailer.
ROGUE ONE: A STARS WARS STORY used one teaser, 3 trailers and several BTS promos to build a world that STAR WARS fans would hopefully want to visit and share in the experience. With the reshoots and adjustments that Gareth Edwards, Tony Gilroy and the studio made on the film, a lot of the footage in every incarnation made the final cut…but a lot of it never made the final cut. I have isolated 46 individual shots that were shared in the promotional material but never made the final cut of the film. The goal of the promotional push over the months leading up to the release of the film on December 16th, 2016 had one ultimate goal…to attract an audience.